About the Session:
Research indicates a strong association between alcohol-related media exposure and higher rates of alcohol consumption amongst young adults and adolescents. The mass media, including television, films, music, internet and magazines play an important role as a source of socialization in the context of alcohol use and has been shown to influence the construction of the collective definitions of normative and acceptable alcohol-related behaviour. However, the negative consequences of alcohol are rarely portrayed in the media. Using an interpretative phenomenological analysis (IPA), the current study will investigate how media representations of alcohol use influence the experience of alcohol use behaviour within young adults.
My name is Sandra Drozdz and I am a fourth year psychology student at the University of Guelph-Humber. I am conducting a study titled: Influence of media representations of alcohol use and abuse on the normalization of alcohol use behaviour within young adults. This research study is interested in exploring how young adult media users are experiencing alcohol related-messages.